Credit: Ussin Yala/Getty Images

Cardi B, no stranger to headlines, sparked conversation during Paris Couture Week 2025, for her 75-minute late arrival to Rahul Mishra’s Couture Fall/Winter 2025/2026 Fall on July 7, 2025. The Paris Fashion Week, which marked entertainer’s third year in attendance sparked conversation after she arrived over an hour late to the Indian designer’s Fall/Winter 2025/2026 show.  

Stunning crowds in Rahul Mishra’s “Wild Rose” ensemble featuring a ruby-red corseted gown embellished with dazzling 3D floral ruby encrusted sculptures. The moment captured by journalist upon her arrival on the red carpet. Though meeting with Mishra to apologize, offering a “personal emergency” explanation that was accepted publicly by the designer, confirmed by NDTV. Yet amid controversy, the Indian designer recalls working Cardi B as “a surreal and heartfelt experience”. 

The controversy leading to considerable increased brand visibility, media coverage, and social media engagement for the brand Outlook Luxe reports, with the statement being clear “Indian luxury is not an echo. It’s the original, and it’s here to shine.”  When Cardi was asked what she would like to achieve in the fashion industry, she stated “My goal that I want to reach? A super stamp,” Sports Illustrated Lifestyle reports.  

So how does this controversy serve as a catalyst for continued economic growth on the global scale within the fashion industry? With the increased conversation around the budding Indian designer, and his historical strategy of utilizing celebrity endorsements with international celebrities including Zendaya, Gigi Hadid and Blake Lively will likely lead to increased sales. With the event taking place less than a week ago, the results of this catalyst, not yet public, Mishra’s previous strategy, have proven to be successful with some items having as long as a five-month waiting list.  

When interviewing a previous doctoral candidate in Psychology from the University of Georgia, Athens on how this controversy could be examined from the capitalistic lens, Ciara Peebles, M. answered “It highlights the nuances between trust, narrative cohesion and cultural alignment. Though psychological currencies these all have considerable real economic weight.”  

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